I just spent my entire day at a marketing summit in a small hotel conference room with a group of coworkers discussing the work we did in 2024 and plan to do in 2025. We have another full day tomorrow…
I wouldn’t blame the reader for assuming my thoughts on motivation coming out of a day like today – and facing more of the same tomorrow – would be based solely around avoiding sitting through one of these things again. And in the past, they wouldn’t have been wrong.
But today I observed something that I’d previously missed. I never realized the energy a group generates during a good conversation. You can feel it in the room. People get excited about their work and become more invested in it. And I realized I operate similarly as an individual, that I get energy and motivation from just talking about my ideas.
So many ideas morph from their original form into almost unrecognizable versions of themselves when they become actual products or services. Getting from a simple idea to a customer-facing product or service could take you down a million different paths. But all those paths start in the same place. Somebody talking about their idea, bouncing it off someone, writing it down on a piece of paper lying around, just simply getting it out of their system in whatever way feels best. That’s what can provide the necessary spark. That’s what can give you a burst of motivation.
What will I be doing in 2025? Talking about my ideas more. I’ll call up a friend. I’ll write about my idea for an hour. I’ll force my family to listen to my ideas more than I already do.
Some say talk is cheap. Maybe. But it’s something, and it’s a start. And when you don’t know where to start, maybe that’s all you need to get moving.
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